How many interviews do you plan to do each month? If you don’t interview now, just test out a number, 4 interviews a month is a good place to start. Once you’ve entered all other metrics, come back to interviews to see how it affects your interview income.
How much are you willing to pay for an interview? Depending on the podcast and audience, guests can expect cost-per-interview to range from $0-$500 or more. You can also partner with shows to share a percentage of revenue from sales or sponsor your episode to further expand your reach.
How many listeners will you reach with each interview?Depending on the podcast, you can expect to reach 100 to 500 listeners. Expand your audience by co-marketing your interview across email, social media and other channels.
How often does a listener redeem your offer? Your Message Makes an Impact on Listeners.
On average, how valuable is a single customer? For many companies this number may vary or increase over time. Test different options, such as a new customer vs. the lifetime value of a customer.
What percentage of your leads turn into Customers? This is crtical to monitor. Talk to sales and make sure the leads you deliver are top notch. Increasing lead to customer rate can drastically improve the ROI of your ads 10 Tips to align sales and marketing.
Results
